February 24, 2011

A Letter to Bloggers from Maple Leaf Foods + Giveaway!

THIS CONTEST IS NOW CLOSED - A WINNER WILL SOON BE ANNOUNCED!


I first met James Clarke, from Maple Leaf Foods, in October 2010 at the She's Connected Conference in Toronto. I think we hit it off :) and so when the idea for Bliss at Home came about last month, I contacted him to help me out with a sneak peak behind the relationship between Brand and Blogger. Thanks James for all of our conversations over the past 4 months - I appreciate your input and what you gave me to giveaway {look for it at the bottom of this post}!

Please help me welcome him to Shasher's Life {clapping heard from coast to coast}...

A big THANK YOU to Shannon for co-hosting Canada’s first Bliss at Home and for asking me to contribute!

My current role managing the social outreach program at Maple Leaf Foods has afforded me a unique perspective into the ever-evolving relationship between brand and blogger. One thing that has become clear to me in my time in the role is that both brands and bloggers DO indeed want to work together; and rightly so, as there are many ways in which both parties can collaborate to equal benefit.

Just remember to be patient when working with brands and to keep in mind that social media remains a new and scary thing for most companies. Like anything new, it will take some time before the majority of companies move to a model of 1:1 engagement with the blogging community in place of the more common structure whereby this relationship is managed exclusively through a 3rd party agency. Rest assured, however, that this shift has begun and will result in many new opportunities for you to connect and work directly with your favourite brands going forward!

At Maple Leaf Foods, for example, I am happy to report that we are starting to actively connect with Canadian bloggers and social influencers from across the country. I am also very excited for the upcoming launch of our new outreach program, which is specifically designed to connect social influencers, like you, directly with our company and brands.

Whether you’re interested in learning something new by attending one of our live, in-person events or Tweetups, trying out one of our new products by signing up for our sampling program, or sharing your opinions with our marketers and product developers by joining our advisory panel - there will be many ways to connect!

If you’re interested in learning more about this program or just want to say hello, feel free to send me an email james(dot)clarke{at}mapleleaf(dot)com or contact me on Twitter @jamesclarkeCA

Looking forward to connecting!

James
James Clarke - Manager, Digital Marketing | Maple Leaf Foods Inc.

Now about that GIVEAWAY!!! 
{Canada Only}

If you'd like to WIN $100 {arv} worth of coupons for Maple Leaf Foods grocery products, like FREE Olivieri Pasta, FREE Tenderflake product, FREE Canada Bread product and so on.... all you need to do is...

* Subscribe to Shasher's Life via the feedburner reader of your choice

For Extra Entries....

Extra Entry #1: Follow me on Google Friend Connect
Extra Entry #3: Like Shasher's Life on Facebook
Extra Entry #4: Like Maple Leaf Foods on Facebook
Extra Entry #5: Follow Shasherlife on Twitter and tweet this giveaway, "#WIN a $100 {arv} worth of coupons for Maple Leaf Foods product via @shasherslife "
Extra Entry #6: Follow James Clarke on Twitter
Extra Entry #7: Share this entry on any social networking, bookmarking, contest site or blog

For everything you do, please leave a comment with the link.  **All entries will be verified.**

This contest is open to those 18 & over within Canada ONLY. The giveaway will run for one week, from Feb 24 to March 10. The winner will be chosen by Random.org on March 10 at 11:59pm (EST) and will have 48 hrs to respond before a new winner is drawn.

Good Luck!

335 comments:

«Oldest   ‹Older   1 – 200 of 335   Newer›   Newest»
Nugglemama said...

Subbed in google reader!

Nugglemama said...

I like you on facebook Julia G

Nugglemama said...

Following MLF on facebook Julia G

Nugglemama said...

following you on twitter and tweeted http://twitter.com/nugglemama1/statuses/40810476405260288

Nugglemama said...

Following James on Twitter @nugglemama

Merry said...

I follow you in Google Reader.

Merry said...

I follow you on GFC.

Merry said...

I "Like" you on Facebook.

Merry said...

I follow you on Twitter & I tweeted your Giveaway (@Merry120)

Merry said...

I followed James Clark on Twitter (@Merry120).

Orange * Hero * Mama said...

subscribed via google reader!

christyplus2 AT gmail DOT com

Orange * Hero * Mama said...

i follow on GFC! (orange hero mama)

christyplus2 AT gmail DOT com

Orange * Hero * Mama said...

i like you on facebook! (christy s j)

christyplus2 AT gmail DOT com

Orange * Hero * Mama said...

i follow you on twitter! and tweeted!
http://twitter.com/#!/orangeheromama/status/40817069536583680

christyplus2 AT gmail DOT com

Orange * Hero * Mama said...

i follow james on twitter!

christyplus2 AT gmail DOT com

MomsMotleyCrue said...

I subscribe to your blog

MomsMotleyCrue said...

I like you on FB Tammy G

MomsMotleyCrue said...

Like Maple Leaf on FB

MomsMotleyCrue said...

I follow you on twitter @MomsMotleyCrue

MomsMotleyCrue said...

tweeted http://twitter.com/#!/MomsMotleyCrue/status/40818854024314881

MomsMotleyCrue said...

Following James Clark on twitter @MomsMotleyCrue

MomsMotleyCrue said...

Shared on FB http://www.facebook.com/permalink.php?story_fbid=154751824581709&id=674456787

MomsMotleyCrue said...

Follow you via GFC

Glogirl said...

I subscribed to your RSS feed in a Google Reader.

ajmizen(at)hotmail(dot)com

Glogirl said...

I follow via GFC.

Glogirl said...

I Like Shasher's Life on Facebook. (Amy M)

Glogirl said...

I Like Maple Leaf Foods on Facebook. (Amy M)

Glogirl said...

I follow you on Twitter @glogirl3 and tweeted:
http://twitter.com/glogirl3/status/40876938667098112

Shan said...

Subscribed with google reader.

Nolie said...

Subscribed with Google Reader

Nolie said...

I follow on GFC

Nolie said...

I like Shasher's Life on Facebook

Nolie said...

I like Maple Leaf Foods on facebook.

Nolie said...

Follow you on twitter and tweeted http://twitter.com/#!/NoliesPlace/status/40887901957005312

Nolie said...

I follow James on Twitter

Christy said...

I subscribed via Google Reader, and also to receive newsletters.
I liked you on Facebook and already follow both you & James Clarke on Twitter

Caroline said...

I subscribe by RSS

Caroline said...

I follow via GFC

Caroline said...

I am an email subscriber

Caroline said...

I follow MLF on FB as CAroline W

Caroline said...

I like you on FB as CAroline W

Caroline said...

I follow you on twitter and tweeted about giveaway

http://twitter.com/#!/Carolineinbc/status/40940318627069952

Caroline said...

I follow james on twitter as CArolineinBC

Caroline said...

I follow you on twitter as CarolineinBC

Tarasview said...

I am subscribed via google reader

Tarasview said...

I follow on GFC

Tarasview said...

I am an email subscriber

Tarasview said...

I like you on FB

Tarasview said...

I like Maple Leaf Foods on FB

Tarasview said...

I follow you on twitter and I tweeted http://twitter.com/#!/tarasview/status/40955017531760641

Tarasview said...

I follow James on twitter

Tarasview said...

I dugg this post
http://digg.com/news/offbeat/a_letter_to_bloggers_from_maple_leaf_foods

Tarasview said...

I submitted this post to She Told Me http://digg.com/news/offbeat/a_letter_to_bloggers_from_maple_leaf_foods

Tarasview said...

I stumbled this post http://www.stumbleupon.com/url/www.shasherslife.com/2011/02/letter-to-bloggers-from-maple-leaf.html

Maple Leaf Mommy said...

I subscribed in Google reader.

Maple Leaf Mommy said...

I follow you on GFC.
mapleleafmommy@gmail.com

Maple Leaf Mommy said...

I'm an email subscriber.
mapleleafmommy@gmail.com

Maple Leaf Mommy said...

Follow James Clarke on Twitter
@mapleleafmommy

missbobloblaw said...

I've subscribed thru google reader!

missbobloblaw said...

I follow w/gfc

missbobloblaw said...

I like Shasher's Life on FB (Talking Momcents)

missbobloblaw said...

I like Maple Leaf Foods on FB (Talking Momcents)

missbobloblaw said...

following @shasherslife on twitter
http://twitter.com/missbobloblaw/status/41042573451722752

missbobloblaw said...

I follow @JamesClarkeCA on twitter (@missbobloblaw)

Emma said...

I Subscribed to Shasher's Life via the feedburner reader of your choice - google reader
benjifiliso@hotmail.com

Emma said...

I Follow you on Google Friend Connect
benjifiliso@hotmail.com

Emma said...

I Subscribed to Shasher's Life by Email
benjifiliso@hotmail.com

Emma said...

I Like Shasher's Life on Facebook
benjifiliso@hotmail.com

Emma said...

I Like Maple Leaf Foods on Facebook
benjifiliso@hotmail.com

Emma said...

I Follow Shasherlife on Twitter and tweet:
http://twitter.com/#!/benitozk/status/41048856909189120
benjifiliso@hotmail.com

Emma said...

I Follow James Clarke on Twitter
benjifiliso@hotmail.com

karasceviour said...

I subscribe to your feedburner via email. karasceviour at hotmail dot com

karasceviour said...

I follow you via GFC. karasceviour at hotmail dot com

karasceviour said...

I like you on facebook, (Kara Sceviour). karasceviour at hotmail dot com

Simply Stacie said...

Email subscriber

simplystacieblog at gmail dot com

Simply Stacie said...

GFC follower

simplystacieblog at gmail dot com

Simply Stacie said...

FB fan

simplystacieblog at gmail dot com

Simply Stacie said...

Like Maple Leaf foods on FB

simplystacieblog at gmail dot com

Simply Stacie said...

Follow James Clarke on TWitter @simplystacienet

simplystacieblog at gmail dot com

Marjorie said...

I subscribe by email.

cenya2 at hotmail dot com

Marjorie said...

I follow by google reader under cenya2.

cenya2 at hotmail dot com

Marjorie said...

I liked on facebook under Marjorie R.

cenya2 at hotmail dot com

Marjorie said...

I liked Maple Leaf on facebook under Marjorie R.

cenya2 at hotmail dot com

Caroline said...

http://twitter.com/#!/Carolineinbc/status/41178962071789568

Tanya said...

I'm subscribed via email!

Tanya said...

Tweeted!!

silverneon2000 said...

Subscribe to Shasher's Life via Google



silverneon2000 at yahoo dot com

silverneon2000 said...

Follow on Google Friend Connect=silverneon2000



silverneon2000 at yahoo dot com

silverneon2000 said...

Subscribe to Shasher's Life by Email



silverneon2000 at yahoo dot com

silverneon2000 said...

Like Shasher's Life on Facebook=Londia Smith Berk




silverneon2000 at yahoo dot com

silverneon2000 said...

Like Maple Leaf Foods on Facebook=Londia Smith Berk




silverneon2000 at yahoo dot com

silverneon2000 said...

Follow Shasherlife on Twitter=silverneon2000


and tweeted

http://twitter.com/#!/silverneon2000/status/41243110306480128


silverneon2000 at yahoo dot com

silverneon2000 said...

Follow James Clarke on Twitter=silverneon2000




silverneon2000 at yahoo dot com

silverneon2000 said...

Blogged about this giveaway



http://silverneon2000.blogspot.com/2011/02/win-100-arv-worth-of-coupons-for-maple.html



silverneon2000 at yahoo dot com

Tammi @ My Organized Chaos said...

I subscribe!!!
:)

Tammi @ My Organized Chaos said...

I follow ya baby!

Tammi @ My Organized Chaos said...

I like you on FB

Tammi @ My Organized Chaos said...

I like MLF on Facebook

Tammi @ My Organized Chaos said...

I follow James on Twitter

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

Subscribe through Google Feeds. Thank you!

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

I'm a follower on Blogger/Google Friend Connect as spamgirl. :) Thank you!

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

Subscribe through email. Thank you!

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

I'm a Facebook follower/friend/liker - Kitty Cartouche. Thank you!

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

I'm a Maple Leaf Facebook follower/friend/liker - Kitty Cartouche. Thank you!

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

I'm a follower on Twitter, @antispamgirl, and I tweeted: http://twitter.com/#!/antispamgirl/statuses/41311583649021952 . Thank you!

Spamgirl @ CanContests.com said...

realitybbq*AT*gmail*DOT*com

I'm a follower of James on Twitter as @antispamgirl. Thank you!

Sweet Panda said...

Subscribe to Shasher's Life via iGoogle reader

sweetpanda2010 at gmail dot com

Sweet Panda said...

Follow you via GFC (Sweet Panda)

sweetpanda2010 at gmail dot com

Sweet Panda said...

email subscriber

sweetpanda2010 at gmail dot com

Sweet Panda said...

Follow you on twitter (@PandaSweetSweet) and tweeted:

http://twitter.com/PandaSweetSweet/status/41346345931505664

sweetpanda2010 at gmail dot com

PaulineMilner said...

I am subscribed to follow your blog with my Google Reader (dod@rogers.com).

dod@rogers.com

PaulineMilner said...

I am following you publically on Google Friend Connect.

GFC ID: dod

dod@rogers.com

PaulineMilner said...

I am subscribed to receive your emails using dod@rogers.com.

dod@rogers.com

PaulineMilner said...

I am a fan of yours on Facebook.

Facebook ID: Pauline Milner Pike

dod@rogers.com

PaulineMilner said...

I am a fan of Maple Leaf Foods on Facebook.

Facebook ID: Pauline Milner Pike

dod@rogers.com

PaulineMilner said...

I am following you on Twitter.

Twitter ID: @bullittmilner

dod@rogers.com

PaulineMilner said...

I am following James Clarke on Twitter.

Twitter ID: @bullittmilner

dod@rogers.com

Sweet Panda said...

tweeted: http://twitter.com/PandaSweetSweet/status/41548995893526528

sweetpanda2010 at gmail dot com

Sweet Mummy said...

I subscribe via e-mail! :)

edmontonjb said...

Subscribed with google reader

dftrew(at)gmail(dot)com

edmontonjb said...

I follow with GFC

dftrew(at)gmail(dot)com

edmontonjb said...

I like Maple Leaf on facebook as Jb Hartling

dftrew(at)gmail(dot)com

edmontonjb said...

I follow James Clarke on twitter as edmontonjb

dftrew(at)gmail(dot)com

ksceviour said...

I subscribe via google reader
ksceviour at hotmail dot com

ksceviour said...

I follow with google friend connect

ksceviour said...

email subscriber
ksceviour at hotmail dot com

ksceviour said...

I like you on facebook(Karla Sceviour)

ksceviour said...

I follow you on twitter & tweeted
http://twitter.com/ksceviour/status/41715880106799104

ksceviour said...

I like maple leaf on facebook(Karla Sceviour)

Sweet Panda said...

tweeted: http://twitter.com/PandaSweetSweet/status/41873802233266176

sweetpanda2010 at gmail dot com

PaulineMilner said...

Daily tweet

http://twitter.com/bullittmilner/status/41898232879656960

dod@rogers.com

ksceviour said...

daily tweet
http://twitter.com/ksceviour/status/42052632008855553

Anne-Marie T said...

I subscribe to RSS feed tbird946(at)gmail(dot)com

amt(at)telus(dot)net

Anne-Marie T said...

Shared on Facebook (Anne-Marie T)
http://www.facebook.com/permalink.php?story_fbid=155461967843401&id=100000447518041

amt(at)telus(dot)net

Anne-Marie T said...

I liked your Facebook page (Anne-Marie T)

amt(at)telus(dot)net

Anne-Marie T said...

I am following on google friend connect as Anne-Marie T.

amt(at)telus(dot)net

Anne-Marie T said...

Liked Maple Leaf Foods on Facebook (Anne-Marie T)

amt(at)telus(dot)net

Anne-Marie T said...

Following you on Twitter (amt946) and tweeted. http://twitter.com/amt946/status/42059082575785985

amt(at)telus(dot)net

Anne-Marie T said...

Following James Clarke on Twitter (@amt946)

amt(at)telus(dot)net

Anne-Marie T said...

I am subscribed to emails:"news(at)telus(dot)net"

amt(at)telus(dot)net

Sweet Panda said...

tweeted: http://twitter.com/PandaSweetSweet/status/42237032352858112

sweetpanda2010 at gmail dot com

Debbie said...

I subscribe via Google Reader through my gmail account
mommakoala(at)cogeco(dot)ca

Debbie said...

I follow via GFC (Koala)
mommakoala(at)cogeco(dot)ca

Debbie said...

email subscriber
mommakoala(at)cogeco(dot)ca

Debbie said...

I Like Shasher's Life on Facebook (Debbie Watson)
mommakoala(at)cogeco(dot)ca

Debbie said...

I Like Maple Leaf Foods on Facebook (Debbie Watson)
mommakoala(at)cogeco(dot)ca

Debbie said...

follow and tweeted
http://twitter.com/#!/mommakoala/status/42240300210589697
mommakoala(at)cogeco(dot)ca

Debbie said...

I Follow James Clarke on Twitter @mommakoala
mommakoala(at)cogeco(dot)ca

PaulineMilner said...

Daily tweet

http://twitter.com/bullittmilner/status/42347011218997248

dod@rogers.com

ksceviour said...

daily tweet
http://twitter.com/ksceviour/status/42360657093476352

PaulineMilner said...

Daily tweet

http://twitter.com/bullittmilner/status/42566026218573824

dod@rogers.com

LindsayDianne said...

I don't need to win anything, but I did want to sa that it's great to see Canadian companies making moves in this way!

Debbie said...

daily tweet
http://twitter.com/#!/mommakoala/status/42694132480749570
mommakoala(at)cogeco(dot)ca

Sweet Mummy said...

I like you on FB

Sweet Mummy said...

Follow on Twitter and tweeted:
http://twitter.com/OKtobeWEIRD/status/42784491164532737

Sweet Mummy said...

Liking MLF on FB

Sweet Mummy said...

following James on twitter as @OKtobeWEIRD

MomsMotleyCrue said...

tweeted http://twitter.com/#!/MomsMotleyCrue/status/42787027237875712

ksceviour said...

daily tweet
http://twitter.com/ksceviour/status/42788232626319360

Mom vs. the boys said...

google reader
momvstheboys at gmail dot com

Mom vs. the boys said...

GFC
momvstheboys at gmail dot com

Mom vs. the boys said...

follow and tweeted
http://twitter.com/theonlygirl/status/42788608758919168
momvstheboys at gmail dot com

Mom vs. the boys said...

I follow James on twitter as theonlygirl
momvstheboys at gmail dot com

Gamermom said...

I am subscribed via email!
Gamermom007 at yahoo dot ca

Gamermom said...

I am folowing via GFC Gamermom007
Gamermom007 at yahoo dot ca

Tina said...

I subscribe to your feedburner via email

tleesfb at yahoo dot ca

Tina said...

following you on twitter as @tlee351

tleesfb at yahoo dot ca

Gamermom said...

Subscribed via Google!
Gamermom007 at yahoo dot ca

Tina said...

tweeted tweeted http://twitter.com/#!/tlee351/status/42789495300558848

tleesfb at yahoo dot ca

Gamermom said...

Liked Slasher's Life on Facebook
Gamermom007 at yahoo dot ca

Gamermom said...

Liked Maple Leaf Foods on Facebook!
Gamermom007 at yahoo dot ca

Gamermom said...

Following Slashe's Life on twitter and tweeted! http://twitter.com/Mystee007/status/42791780999106560
Gamermom007 at yahoo dot ca

maria said...

I suscribe with google reader.

billiondollarprincesss@hotmail.com

snaggle said...

I subscribe to Shasher's Life via email
marlo_r at hotmail dot com

snaggle said...

I follow you on Google Friend Connect
marlo_r at hotmail dot com

snaggle said...

I follow @shasherslife on twitter
here's my tweet
http://twitter.com/#!/snagglepink/status/42818200777400320

marlo_r at hotmail dot com

snaggle said...

I follow @jamesclarkeCA on twitter
marlo_r at hotmail dot com

ksceviour said...

I follow james clarke on twitter
@ksceviour

PaulineMilner said...

Daily tweet

http://twitter.com/bullittmilner/status/42937558891626496

dod@rogers.com

Debbie said...

daily tweet
http://twitter.com/#!/mommakoala/status/42946763312726017
mommakoala(at)cogeco(dot)ca

heatherty said...

I subscribed with Google Reader!
heather at timm dot ca

heatherty said...

I follow you with GFC :)
heather at timm dot ca

heatherty said...

I follow you on Twitter (heatherlike)
heather at timm dot ca

heatherty said...

I tweeted about this contest (heatherlike)
http://twitter.com/#!/heatherlike/status/42990188464586752

Gamermom said...

http://twitter.com/Mystee007/status/42990217149423616 Tweeted
Gamermom007 at yahoo dot ca

heatherty said...

I follow James Clarke on Twitter (heatherlike)
heather at timm dot ca

Gamermom said...

Following James Clarke on twitter @Mystee007
Gamermom007 at yahoo dot ca

Gamermom said...

http://twitter.com/Mystee007/status/43001188844707840
Tweeted!
Gamermom007 at yahoo dot ca

Donna said...

I've Subscribed to Shasher's Life via My yahoo

trowbdon at yahoo.ca

MomsMotleyCrue said...

tweeted http://twitter.com/#!/MomsMotleyCrue/status/43114313409511425

Donna said...

I'm a friend on GFC

Donna T

ksceviour said...

daiy tweet
http://twitter.com/ksceviour/status/43135901383131137

Donna said...

I'm getting your email

trowbdon at yahoo.ca

Gamermom said...

Tweeted!
http://twitter.com/Mystee007/status/43334097195630592
Gamermom007 at yahoo dot ca

PaulineMilner said...

Daily tweet

http://twitter.com/bullittmilner/status/43358930189041665

dod@rogers.com

Donna said...

Following Maple Leaf on Facebook


Donna T.

Donna said...

I'm following u on twitter as @trowbdon

and i twittered

http://twitter.com/trowbdon/status/43383897249153024

Debbie said...

daily tweet
http://twitter.com/#!/mommakoala/status/43419462195609600
mommakoala(at)cogeco(dot)ca

tv watcher said...

I subcribe to Shasher's Life by Google reader

tv watcher said...

I follow you publicly with Google Friend Connect

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