About Me

I am a mom of three sons, ages 9, 12 and 16, and one daughter age 14. Together with my husband of nearly 19 years, we lead an incredible church in Kitchener, Ontario, Canada.

This blog, Shasher's Life, was started on January 31, 2006 as a way to keep my family, who live in British Columbia, nearly 5,000 klms away, up-to-date with my growing children and our life in general.

It is my personal journal. My way to share my life with others. To capture my children's accomplishments and chart their achievements.  

To serve as a reminder of the good things in my life.

My Work History:

March 2009 – January 2012, as the Director of Social Media for WhiteCloud Marketing, I developed and grew their social media department and helped steer the direction for their WhiteFire social CRM / API platform. Clients included: Afexa {Cold-FX}, Canadian Tire Financial Services, Microsoft, Samsung, Cougar Boots, Intel, Carhartt, Northern Reflections, CentrSource, Colio Winery, and others.

I continue to work in this field; officially launching Mischuk Media in 2012. Coordinating Blogger Outreaches and Social Media Marketing Strategy for: Rogers Communications, Inter-Varsity (Camps), CBS Network (Entertainment Tonight), CTS Network and Microsoft Canada.

In 2013 I launched SPLASH Media Engagement, a boutique digital marketing agency, earning $100,000 in my first year, and helped take over the leadership of BlissDom Canada, our nation’s largest social media and blogging conference. In 2014 our efforts with one of our e-commerce clients helped fuel an online sales increase of 322% in a 6 month period. Great content with an engaged influencer network can be quite effective. SPLASH also responsible for launching Manulife Financial’s very first social media programs.

And yes, I also do blog.

As a blogger, I was listed among the Most Influential Canadian Blogs on in 2012 & 2013, in 2012 named the #1 Canadian Mom Blogger on Twitter by Cision Navigator & in the top 5 in 2013 & Most Notable Canadian Mom Blogger in 2014. Most recently SkinnyScoop named me in the top 25 Canadian Mom Bloggers of 2013.

This is how I am able to produce such successful social media campaigns for my clients. I understand both sides of the industry well.

I successfully and consistently deliver outstanding results, on budget and against challenging timelines. I have an incredible aptitude and skill in powering Social Media Marketing campaigns, for example, I have helped Microsoft Canada build 2 world-class programs to date.

I know the ins and outs of social media and I am an incredible teacher.

Visit my PR page, email me at shannon.mischuk [at], or fill out my contact form page if you want to learn more.

Cool Mom of 4, Married to the Preacher Man, but at times I'm a little more Sass than Saint! [Shannon Mischuk] (