About Shash

Growing up White Rock, British Columbia, I thought I’d never leave the west coast of Canada. That all changed when I was introduced to my cousin’s pastor in Kitchener, Ontario during the summer of 1995. The near 5,000 kms between us didn’t hold us back; our 40th day seeing each other became our Wedding Day. We’re the parents of three boys, ages 16, 19 and 23, and one daughter age 21. My first-born decided to have a pandemic wedding and married his high school sweetheart in August 2020. As a family, we lead New Song Church in Kitchener. It is a team effort!

I worked in finance for 17 years and during that time started blogging as a way to keep in touch with my family in BC. In 2008, I turned blogging into a full time career when I was headhunted by a marketing agency to launch their digital marketing department. I joined a national non-profit marketing agency in 2020 as their Digital and PR Engagement Manager. 

My extensive work creating an engaged online community has provided me opportunities with top brands, ambassadorships, and as a media spokesperson.

Highlights from the last couple years include; being one of the driving forces behind BlissDom Canada 2010-2014, meeting Oprah, introducing my daughter to P!NK backstage, waking up on my 42nd birthday with my face on billboards across Canada thanks to Dove, and ringing the NASDAQ bell with PayPal when they went public in 2015.

I have created unique and highly engaging Influencer campaigns for brands like Manulife Financial, The Grocery Foundation, Procter & Gamble and Microsoft Canada.

My hobbies include getting sucked into TikTok, taking naps, and drinking copious amounts of coffee.

WANT TO LEARN MORE? Visit my Work with Shash page or contact me via shannon dot mischuk at gmail dot com